Looking to Improve Your Digital Marketing?
This eight-week bootcamp will take participants from Novice to Intermediate Digital Marketers. We will identify different approaches to Digital Marketing based on B2B vs. B2C and Product vs. Service and adapt the brand and target customer to Digital Marketing. Participants will learn the ins and outs of various Digital Marketing tactics from SEO to social media to marketing automation and more, and learn how to maximize results and measure ROI. By the end of the course, participants will build a digital marketing campaign from the ground up.
Questions? Contact Christopher Goetz at christopher.goetz@denversbdc.org or 303-620-8026
Course Sessions
January 17 | 10:00am-12:00pm
Intro to Digital Marketing and Laying Out Your Sales Funnel
January 24 | 10:00am-12:00pm
Adapting Your Brand To Digital and Lead Capture
January 31 | 10:00am-12:00pm
Analytics and Tracking Mechanisms
February 7 | 10:00am-12:00pm
Search Engine Optimization (SEO)
February 14 | 10:00am-12:00pm
Paid Search, Remarketing, and Geofencing
February 21 | 10:00am-12:00pm
Social Media: Organic and Paid
February 28 | 10:00am-12:00pm
Marketing Automation and Lead Nurturing
March 7 | 10:00am-12:00pm
Your Digital Campaign
Course Sessions
January 17 – March 7, 2023
Tuesdays from 10 a.m. – 12 p.m.
INVESTMENT
Early Bird Pricing available until Jan. 10, 2023 – $440
Standard Course Fee – $560.00
Additional Employee Rate – $240