Dive deep into marketing strategy to increase the chances of successful sales with a well-defined objective and understand the path to get you there.

What You’ll Learn

  • Planning: Mission, vision, goals, SWOT analysis and competition
  • Customers and Research: Techniques, target markets and segments as well as list building
  • Products, Services and Pricing: Creating/designing a product, prototypes and price strategy
  • Messaging and Lead Generation: Unique selling and value propositions and lead generation campaigns
  • Sales Planning and Tactics: Phone calls, email campaigns to proposals and closing
  • Budgeting and Measurement: Marketing and sales metrics, sales and budget forecasting

What to Expect

Investment
Payment is required upon registration.
$395 – Standard Fee
$295 – Denver Metro Chamber of Commerce Member Fee
$95 – Individual Session Fee
Course Sessions
Aug. 8 – Sept. 12, 2017 | Tuesdays | 3 – 6 p.m.
Denver Metro Chamber of Commerce
1445 Market St, Fifth Floor
Drops and Transfer Regulations
Any drop must be done within the first week. You will receive almost a full reimbursement – $50 will remain to cover hard costs. Anyone wishing to transfer must do so within the first two weeks. The transfer must be to the next upcoming class. The class is offered spring, summer and fall only.
Meet Your Instructor
Pam Watson Korbel
SmartGrowth, Inc.

Questions? Contact programs@denverchamber.org.

Upcoming Strategic Marketing Events:

August 1, 2017
Strategic Marketing Info Session
5:00 pm - 6:00 pm at Denver Metro Chamber of Commerce (1445 Market St., Denver, CO 80202)
August 8, 2017
Strategic Marketing
3:00 pm - 6:00 pm at Denver Metro Chamber of Commerce (1445 Market St., Denver, CO 80202)

Interested in sponsorship? Let us know: