Dive deep into marketing strategy to increase the chances of successful sales with a well-defined objective and understand the path to get you there.

What You’ll Learn

  • Planning: Mission, vision, goals, SWOT analysis and competition
  • Customers and Research: Techniques, target markets and segments as well as list building
  • Products, Services and Pricing: Creating/designing a product, prototypes and price strategy
  • Messaging and Lead Generation: Unique selling and value propositions and lead generation campaigns
  • Sales Planning and Tactics: Phone calls, email campaigns to proposals and closing
  • Budgeting and Measurement: Marketing and sales metrics, sales and budget forecasting


What to Expect

Payment is required upon registration.
$395 – Standard Fee
$295 – Denver Metro Chamber of Commerce Member Fee
$95 – Individual Session Fee
Drops and Transfer Regulations
Any drop must be done within the first week. You will receive almost a full reimbursement – $50 will remain to cover hard costs. Anyone wishing to transfer must do so within the first two weeks. The transfer must be to the next upcoming class. The class is offered spring, summer and fall only.
Meet Your Instructor
Pam Watson Korbel
SmartGrowth, Inc.

Questions? Contact programs@denverchamber.org.

Upcoming Strategic Marketing and Sales Events:

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