The Science of Reaching & Activating Your Audience

Less than five seconds. That’s the amount of time you have to pique consumers’ interest.

We use data to understand audiences and their behaviors, inform the media mix (activation roadmap) to reach that audience and measure performance to inform optimizations, strategy and creative.

      This guide will provide you with:

  • Tools to build audience personas
  • Tactical information to reach activate your company’s audience
  • A tangible marketing strategy
  • Tips on how to measure and track performance


In partnership with