To demonstrate your impact, remember that ROI is not just the data; it is the storytelling and personal highlights.
To measure for impact, you must determine the why, your specific goals aligned with business objections and identify the story of your cumulative impact for your communities.
Thank you to Angie Ruddell of Lockheed Martin, Jenna McFarlane of Bellco Credit Union and Paul Kelly of Vail Resorts for sharing their insights and expertise. Thank you to Amy Moynihan for being our moderator.
Interested in connecting with our speakers?
- Paul Kelly, Community Grants Manager, Vail Resorts
- Jenna McFarlane, Vice President, Marketing, Bellco Credit Union
- Angie Ruddell, Community Relations Associate Manager, Lockheed Martin
- Moderator: Amy Moynihan, Vice President, GFM|CenterTable
Learn more about B:CIVIC and our guest companies:
- Learn more about B:CIVIC.
- Become a B:CIVIC investor.
- Join an upcoming B:CIVIC event.
- Join B:CIVIC at Denver Startup Week (DSW) on September 20, 2023 for Built on Purpose with Arrow Electronics, Delta Dental of Colorado and RevGen partners.
- Register for the B:CIVIC Summit on November 2, 2023 in Denver!
- Vail Resort's community impact
- Bellco Credit Union's community impact
- Lockheed Martin's community impact
Access resources mentioned at the event:
- View the recording here.
- U.N. Sustainable Development Goals (SDGs)
- CyberGrants
- Smartsheet
Our speakers think about ROI as:
- Both goals and results.
- Staying on top of the data.
- The benefit of CSR or social impact in relation to the company's business goals.
- A specific dashboard for each local office or department BUT all tied together. Bonus points if your IT department can create dashboards specific to each group that are interconnected.
- Sharing similar focus areas across the organization.
- The connection to all your stakeholders but especially your largest stakeholders.
- Tailored data and stories to specific internal and external audiences.
Here's what our speakers are measuring and tracking:
Quantitative
- Volunteer hours, employees engaged and differences between skills-based and traditional volunteering.
- Strategic grantmaking, number of donors, sponsorships and giving.
- Number of organizations supported, strategic partnerships and corporations partnered with.
- Number of government subsidies received and programs assisted.
- Percent of funding allocated to each company focus area.
- Number of participants impacted through programs.
- Number of items distributed, tech demos completed, tickets donated, etc.
- Investments in suppliers.
- Employee disaster relief fund: amount disbursed and individuals impacted.
- Scholarships: amounts, focus areas and individuals impacted.
- Nonprofit partner impact reports.
- Aggregated data of the partnership and program.
Qualitative
- Business alignment.
- Impact beyond numbers.
- Brand awareness and equity (social media, press releases, external coverage, executive leadership, internal articles, etc.)
- Personal stories from employees, customers and other stakeholders.
- Employee retention and engagement stories.
