Pro Tips for Maximizing  the Value of Video 

Get insight into why video is an essential vehicle for your business marketing toolkit:

  • Shareable and Digestible: U.S. viewers consume 40 billion content videos each month
  • Emotional Connection: 90 percent of customers report that product videos help them make purchasing decisions
  • Brand Awareness: 80 percent of customers remember a video they’ve watched in the last month

 

Influencer Marketing: New Strategies to Get Your Message Heard

Learn why you should work with influencers and what best practices will make your influencer marketing campaign a success, such as:

  • Giving them a good brief
  • Don’t be too controlling
  • Offer something special
  • Use a tool or agency to get your first campaign off the ground

 

Five Ways You’re Not Capitalizing on Your Digital Marketing Efforts

Here are a few things you’ll learn in this guide:

  • Integration is key to success – it’s not just about traditional marketing
  • Know where your audience is
  • Be more specific in who you’re targeting
  • Test, revise, test