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Data Security: 10 Ways to Protect Your Business

Data Security doesn’t have to be complicated. This guidebook will give you the essential insights you need to protect your data and help you assess where you are as a business.

  • Know the Costs: Not all data security needs are the same; understand the risks and financial costs if you do lose your data or systems go down
  • Encrypt Your Data: Protect your personal information and secure it
  • Be mobile aware:Find out how to set up employee devices to protect data outside of the office
  • Train employees: This is your number one line of defense

 

Pro Tips for Maximizing  the Value of Video 

Get insight into why video is an essential vehicle for your business marketing toolkit:

  • Shareable and Digestible: U.S. viewers consume 40 billion content videos each month
  • Emotional Connection: 90 percent of customers report that product videos help them make purchasing decisions
  • Brand Awareness: 80 percent of customers remember a video they’ve watched in the last month

 

Influencer Marketing: New Strategies to Get Your Message Heard

Learn why you should work with influencers and what best practices will make your influencer marketing campaign a success, such as:

  • Giving them a good brief
  • Don’t be too controlling
  • Offer something special
  • Use a tool or agency to get your first campaign off the ground

 

Five Ways You’re Not Capitalizing on Your Digital Marketing Efforts

Here are a few things you’ll learn in this guide:

  • Integration is key to success – it’s not just about traditional marketing
  • Know where your audience is
  • Be more specific in who you’re targeting
  • Test, revise, test

 

The Science of Reaching & Activating Your Audience

      This guide will provide you with:

  • Tools to build audience personas
  • Tactical information to reach activate your company’s audience
  • A tangible marketing strategy
  • Tips on how to measure and track performance