What Colorado Employers Need to Know About Marijuana and Workers’ Compensation

It’s been a few years since the recreational use of marijuana was legalized in Colorado. Employers still have questions about what they can – and can’t – do about employee marijuana use. We’ll help answer your questions when it comes to marijuana legalization and your workplace, such as:

  • Can employers enforce drug-free workplace policies?
  • Is it illegal to prohibit medical use?
  • What if an employee gets injured on the job?

Data Security: 10 Ways to Protect Your Business

Data Security doesn’t have to be complicated. This guidebook will give you the essential insights you need to protect your data and help you assess where you are as a business.

  • Know the Costs: Not all data security needs are the same; understand the risks and financial costs if you do lose your data or systems go down
  • Encrypt Your Data: Protect your personal information and secure it
  • Be mobile aware:Find out how to set up employee devices to protect data outside of the office
  • Train employees: This is your number one line of defense


Pro Tips for Maximizing  the Value of Video 

Get insight into why video is an essential vehicle for your business marketing toolkit:

  • Shareable and Digestible: U.S. viewers consume 40 billion content videos each month
  • Emotional Connection: 90 percent of customers report that product videos help them make purchasing decisions
  • Brand Awareness: 80 percent of customers remember a video they’ve watched in the last month


Influencer Marketing: New Strategies to Get Your Message Heard

Learn why you should work with influencers and what best practices will make your influencer marketing campaign a success, such as:

  • Giving them a good brief
  • Don’t be too controlling
  • Offer something special
  • Use a tool or agency to get your first campaign off the ground


Five Ways You’re Not Capitalizing on Your Digital Marketing Efforts

Here are a few things you’ll learn in this guide:

  • Integration is key to success – it’s not just about traditional marketing
  • Know where your audience is
  • Be more specific in who you’re targeting
  • Test, revise, test


The Science of Reaching & Activating Your Audience

      This guide will provide you with:

  • Tools to build audience personas
  • Tactical information to reach activate your company’s audience
  • A tangible marketing strategy
  • Tips on how to measure and track performance