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Digital Marketing Bootcamp is an 8-week course designed to teach you an 8-stage framework called the Customer Value Journey (CVJ). This is a process that will help you INTENTIONALLY and PREDICTABLY transform ice cold prospects into leads, sales, advocates and promoters of your business and brand. By the end of this bootcamp, you will understand and possess the tools to guide your Digital Marketing efforts.

The course is designed to give you a practical concept that you can apply to your business for years to come.

It's no secret that, as the region's unemployment rate remains at historic lows, small businesses are struggling to find the skilled talent they need to remain competitive; according to Denver Metro SBDC's recently published Colorado Small Businesses Survey, more than half of companies with revenue over $500,000 reported that a lack of qualified workers was a challenge to their growth.

That's why we are bringing you the Skillful Talent Series training's, designed to help employers find, hire and train talent with a focus on skills instead of proxies for skills like previous titles and degrees, thereby deepening your companies' talent pools, reducing time to hire and improving retention and diversity.

Talent Series 101: Attract the Right Talent
Is a tight market keeping you from filling positions? Unfilled positions cost companies like yours an average of $800,000 a year. Yet most job postings use requirements that create barriers eliminating more than 95% of possible applicants. These job postings contribute to costly losses in productivity and difficulty in attracting the right candidates.

At Skillful Talent Series 101: Attract the Right Talent, you'll learn how to:

Hire highly skilled people to increase your company's productivity
Attract great candidates for hard-to-fill positions with straightforward changes to your job postings
Diversify your team by reducing bias and barriers during recruitment
Don't let the low unemployment or growing skills gap prevent you from hiring a great staff. By focusing on skills, not credentials, you'll staff hard-to-fill positions, reduce time-to-hire, and increase your company's diversity.

Talent Series 102: Candidate Evaluation

By emphasizing the candidates' skills in the interview and through skill assessments that test for the specific competencies new employees will need in order to succeed in their role, you'll be able to double the effectiveness of your interview process and choose the candidate most likely to succeed.

In Skillful Talent Series 102: Candidate Evaluation, you'll learn how to:

▸ Avoid filtering out qualified candidates in the screening process
▸ Craft interview questions that allow candidates' opportunity to demonstrate occupational and foundational (also known as 'hard' and 'soft') skills
▸ Select and design an assessment to accurately evaluate candidates' skills

By evaluating candidates based on their skills, you distill the interviewing and evaluation processes to its essentials and are more likely to find your next great employee.

Do you understand the nitty gritty of what it takes to start your business? This helpful overview workshop covers the necessary steps to successfully launch your new business venture.