If you’re team isn’t in the Super Bowl, you’re probably at least tuning in to see what commercials are going to steal the show. What commercial will take home the title of MVC (most viewed commercial)?
Even if you don’t have $5 million to spend on a 30-second commercial this Sunday, there are plenty of ways to use big events like the Super Bowl to your business’ advantage. Denver Metro Small Business Development Center marketing and brand consultant Wendy King shared with us her lessons from big brands who spend big for the Super Bowl.
Your Brand Matters
The Super Bowl is a time for businesses to think outside of the box—to figure out a different way to connect to their audience. But, they need to do so in a way that is true to their brand. We all remember the not only because it tapped into a favorite movie empire, but also because it reminded us of the family values of VW. The key of a successful Super Bowl commercial is to not distract from your brand, but to find unique ways to reinforce it. At the end of the day, you’re brand is what should be remembered.
How to score big with your small budget: Make sure you have a strong and consistent brand that consumers can recognize. Check out these tips on how to build your brand recognition.
Join the Conversation
The competition we’ll watch on the football field, is nothing compared to the competition among brands to interact with their customers. Super Bowl commercials are expanding beyond the television screen to keep their audience engaged. Use social media to your advantage and be a part of the conversation around the Super Bowl; tweet about the best touchdown dance or share a commercial that connects to your brand. Make your business stand out through sharable content. The best part about it? It’s free.
How to score big with your small budget? Take time to connect with your customers online. Not sure where to start? Join us Feb. 11 to learn how to develop your business digital strategy.
Laura James is the senior marketing and communications specialist for the Denver Metro Chamber of Commerce.