How you connect with your customers is just as important as who your customers are in today’s digital world. There are multiple platforms in digital marketing to connect with your customers, from Facebook to LinkedIn to Snapchat; all can help strengthen your businesses presence.
But why digital marketing?
“It’s so efficient and trackable. It’s very transparent; you know when you’re getting your results and exactly how a campaign is working and how to make adjustments in real time, unlike traditional advertising,” said Steve Weaver, founder and CEO of Growthweaver.
Weaver shared his four tips for better digital marketing. Want more?
Join us on Tuesday, June 7, at the Denver Metro Small Business Development Center’s Digital Literacy for Business Owners and Managers, presented by Growthweaver, to learn how to effectively manage your digital marketing.
Now #Trending: Reactive Marketing
If it’s trending on social media, it’s a great opportunity to take advantage of organic viral reach to your company’s benefit. For example, let’s say you own a restaurant and in honor of Prince’s recent passing, you offer The Purple Rain. It’s a specialty cocktail sold at half the price of your normal cocktails to anyone who mentions your Facebook post. Reactive marketing is one of the best ways to show that your company is staying on top of what’s trending. It’s also a very clever way to engage your audience on current issues and news.
Give Your Brand a Party Personality
Social media is supposed to be SOCIAL. It’s supposed to be fun! And brands who can’t let their hair down and relax often miss the mark when trying to get results. So ask yourself this question: if your brand is on Facebook, and Facebook is just one big party, who are you at the party? Are you awkward and shy or boisterous and loud? Do you think you are well-liked or are you waiting for someone to come up and talk to you? Who do you want to talk to at the party? When you narrow down your brand’s current party personality, think about who you want to become and then create a content voice that expresses that.
Variety is the Spice of Social Media
After you’ve figure out your brand’s social voice and who you want to be attracting, consider types of content that your potential customers will want to see. Content doesn’t just end at a snappy status update asking people to buy your product. From clever blog posts to visually-friendly infographics and short videos, experimenting with different types of content will make your social page stronger and more attractive to your consumers. Providing a steady mix of content offers variety and, much like a magazine or newspaper, doing so will keep your audience coming back for more.
Be the Best Assistant Ever
What makes a good assistant? Knowing the answer to any question before your boss asks. From their coffee order, to how to make the fax machine work, to what time their lunch is next Wednesday, a good assistant is a living, breathing Google. And speaking of Google, what questions are your customers asking in order to find you? To be a solid social media business page, you’ve got to know the questions your potential audience asks and answer them before they do, so when your target market goes looking for that answer, your page is the one they discover.
These tips were originally published on growthweaver.com.
Meg Ruggieri is a content strategist for Growthweaver.