We live in a world where your business’s digital strategy can change in a heartbeat with the newest trend or platform, but there are ways to keep your digital strategy grounded. We heard from Chamber member, GroundFloor Media | CenterTable, at their Digital Download this month as they shared the hottest tips, trends and best practices.
Check out our favorite takeaways and download their guide for five ways to capitalized on digital marketing.
If something is working, roll with it. Don’t try and continually reinvent the wheel when it comes to storytelling and content creation. If something you’re doing is working, use that content piece, reframe it, and share it out on different platforms in different ways. Maybe it’s a short blog, or infographic, or video piece, or into a series or episodic stories. Put a few ad dollars behind it, push at different segments or target audiences and see if it still sticks. – Maggie McEntee, digital communications and brand manager for the Denver Metro Chamber
Loveable imperfections. No one is perfect, so why does your company have to be? Set the stage for expectations, know your business’s flaws and celebrate them. Make them a part of the uniqueness to your brand. Your organization’s brand is more than just a logo or colors, it’s your history, your team and your uniqueness. And, your imperfections are a part of that brand story. Showing your business’s humanity makes your business relatable. – Laura James, marketing and communications coordinator for the Denver Metro Chamber
Dive into your data, but don’t drown in it. Getting to know your customers is critical, but you’ve got to think about what information you need and collect it in a way that’s manageable for your team. That may mean cleaning data first, and from there it can be as simple as creating email preferences or sending a short survey. But, whatever you’re collecting should have a purpose that helps you better engage with your customers and anticipate their needs. – Sara Crocker, communications manager for the Denver Metro Chamber
How do you use your business’s digital strategy to strengthen your brand? Share your digital download takeaways with us on Facebook @denvermetrochamber and Twitter @DenChamber.