Since I was named president and CEO of the Denver Metro Chamber of Commerce last month, I have been getting to work ensuring the Chamber and our entire family of organizations will continue to promote and defend free enterprise, convey the power of business as a force of good in the community and renew our promise of quality of life and meaningful careers for all Coloradans.
I’ve enjoyed working with our teams within the Chamber as we begin to tackle these big goals, in addition to our core mission: putting more Coloradans to work in great jobs. In order to do that, we need to ensure those jobs remain here and tell employers everywhere just how unique our Colorado workforce is.
Last week, the Metro Denver Economic Development Corporation (EDC) provided us all with a tool to do just that — to share the way this place elevates our community, our careers and one another: The Elevation Effect.
The Elevation Effect communicates the spirit of doing business and living life to the fullest here in Colorado. It provides a strategic vision brand to both rally the metro Denver community at a time when common ground and partnership are needed to support our economy and workforce needs. And for marketers, the initiative offers a set of shared data, messages and materials as we collectively work to promote our region to businesses and talent. Further, because much of the work that economic developers do is retention-based, it reminds local business and talent what makes this region different than others they might choose.
For businesses, The Elevation Effect is about tapping into metro Denver’s culture of collaboration, creativity and reinvention. Here we foster trust, embrace competition and find ways to elevate our lives, our careers and one another.
For individuals seeking new opportunities and new frontiers, The Elevation Effect means being welcomed by a diverse and dynamic culture. It means finding inspiration – in the landscape and in the people – to dream bigger and rise higher at work and at play.
I hope you’ll join me in sharing The Elevation Effect. This isn’t a brand for the Metro Denver EDC or the Denver Metro Chamber. It’s a brand created for the entire region, as together we build something that’s bigger than business – a brighter future for our region.