All too often we see businesses approach digital marketing with what we refer to as the “spray and pray” method – doing many things, but none of them very effectively. The digital space can be overwhelming and confusing for many, and measurement can often be the most difficult component to decipher. What if your digital … Read Post
No matter the size of your business, finding your audience is key to your business’s success. We sat down with Chamber member Mike Black, founder of Inciting Marketing Solutions, to learn how digital marketing can connect businesses with their audience. TCB: Tell me about the work of Inciting Marketing Solutions and how the company got … Read Post
Every day, more than 1 million people become victims of cybercrime, according to a study by Symantec, the computer security company. Hackers are typically to blame. But employees also can unintentionally trigger attacks if, for example, they happen to click on a malicious link. Here are 9 ways your employees can join you in the battle … Read Post
There’s a new season upon us. Don’t let that 70-degree weather we’ve been having fool you—it’s not quite spring yet. We’re smack dab in the middle of tax season. Don’t let this part of your business frustrate or confuse you—and don’t put it off. We have a few tips for you, and some resources, to … Read Post
Do you feel like your work routine is the same every single day? Don’t wait for that Groundhog Day feeling before you make a change. Try these five tips break away from your work rut and bring more spontaneity and creativity into your work. Bring on a new challenge: Often unhappiness at work can just … Read Post
In May you no doubt heard about new rules from the Department of Labor related to employees who are eligible for overtime pay. This rule creates big changes for employers and employees effective on Dec. 1. This rule change is complicated, impacts every single organization (no matter how big or small you are) and will … Read Post
Your boss can be a big factor in your success; that’s why it’s important to lay the groundwork for a strong relationship. Check out these five tips to build a stronger connection, and show your boss how much he or she means to you on Boss’s Day this Monday, Oct. 17. Communicate to build trust. … Read Post
